Our Story
Built on a Belief
That Care Should Do More
Identity was founded by two chiropractors who saw a gap between what healthcare offered and what patients actually needed. So we built a clinic for relief now and results that last for decades.
Takes 2 minutes. No commitment.
Why Identity Exists
Most care focuses on symptoms.
Identity focuses on root causes.
Pain, recurring injuries, and stiffness are often signs that something deeper has broken down. At Identity, we look beyond where it hurts — assessing how the body moves, loads, and adapts — and build a plan that actually addresses it.
We start with relief you can feel.
We build results that last for decades.
How We're Different
We're not just a chiropractic clinic. We're a healthspan clinic grounded in movement.
We do not:
Instead, we deliver:
Understand the person first. Everything else follows.
Nothing is random. Nothing is rushed. Everything is intentional.
See Identity in Action
The Founders
Why We Built Identity
Dr. Eric and Alyssa Phillips are the husband-and-wife team behind Identity Integrative Health. Both graduated from Cleveland University in 2017 and built a clinic grounded in the belief that care should empower people, not create dependence. Together they bring complementary expertise across performance rehab, women's health, pediatrics, and whole-person integrative care.
“We built Identity because we believed patients deserved more than temporary relief. They deserve to understand their body, move with confidence, and have a real plan for long-term health.”
Meet the Team
Every provider at Identity shares a commitment to movement, continuous learning, and genuinely long-term thinking. We work as a team, collaborating, refining, and constantly raising the standard.
Dr. Eric Phillips, DC
Doctor of Chiropractic, Co-Owner
Co-FounderDr. Eric was born and raised in Overland Park, KS. He attended Truman State University where he played collegiate football and earned his degree in Exercise Science, then earned his Doctorate of Chiropractic from Cleveland University – Kansas City in 2017. He co-founded Identity with his wife, Dr. Alyssa Phillips.
“Everyone is an athlete. We all have to squat, lunge, pick up our kids, and keep up with our lives. I help people move well enough to do all of it.”
Father to Poppy and Rory. Husband to Dr. Alyssa. Dog dad to Oliver and Norman.
Dr. Alyssa Phillips, DC
Doctor of Chiropractic, Co-Owner
Co-FounderDr. Alyssa was born and raised in Sioux City, Iowa. She studied Community Health at the University of Kansas and earned her Doctorate of Chiropractic from Cleveland University – Kansas City in 2017. She co-founded Identity with her husband, Dr. Eric Phillips.
“I am passionate about helping kids and women feel their best at every stage of life — from pregnancy through postpartum and beyond.”
Mother to Poppy and Rory. Wife to Dr. Eric. Dog mom to Oliver and Norman.
Dr. Max Baum, DC
Doctor of Chiropractic
Dr. Max grew up in Overland Park and studied Exercise Science at Baker University, where he competed on the Men's Soccer team and earned his ACSM Exercise Physiology certification. He went on to earn his Doctorate of Chiropractic from Cleveland Chiropractic College in 2022. His approach combines chiropractic, dry needling, soft tissue therapy, and progressive rehab into one connected plan — built around finding the root cause and making people not just pain-free, but stronger and more capable than before they got hurt.
“Most people have already tried everything by the time they find us. Rest. Ice. Generic PT. My job is to find what was actually missed — and build from there.”
Overland Park native. Soccer player, lifter, and Kansas City enthusiast.
Janelle Morgan, LMT
Licensed Massage Therapist
Janelle graduated from Kansas State University with a degree in Kinesiology, then earned her License in Massage Therapy from Wellspring School of Allied Health in 2019. Her kinesiology background gives her a unique ability to assess the body and deliver targeted, effective care.
“Massage therapy is not just about relaxation. I use my understanding of movement and the body to address the real reasons tension keeps coming back.”
Passionate about movement, recovery, and helping people feel at home in their bodies.
Ready to meet the team?
Your first visit starts with a real conversation, with a provider who is genuinely invested in where you want to go.
Schedule Your First VisitTakes 2 minutes. No commitment.
Prefer to talk first? Call (913) 387-4921